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The Second Asia-Pacific Marketing Academy Conference Held Successfully at City University of Hong Kong

From May 10-12, 2024, the second Asia-Pacific Marketing Academy Conference (APMA) took place at City University of Hong Kong. Nearly 300 guests and representatives from around the world gathered in Hong Kong, China. Through keynote speeches, research reports, and specialized forums, attendees enthusiastically exchanged academic trends and discussed collaboration opportunities, showcasing the potential of the Asia-Pacific marketing academic community to work and innovate together.

                                                    The second Asia-Pacific Marketing Academy Conference

The APMA Conference was proposed by the Guangdong-Hong Kong-Macao University Alliance for Marketing (referred to as the Alliance for Marketing), which was formally established in 2023 by the School of Business at Sun Yat-sen University and marketing departments of universities in Guangdong, Hong Kong, and Macao. The first APMA conference was held at Sun Yat-sen University in 2023.

This year, the 2nd APMA Conference was held at City University of Hong Kong (CityUHK). Professor Juan Li, Associate Vice President of CityUHK and Vice President (Academic) of CityUHK (Dongguan), served as the Chairman of the Conference. The theme of the conference was "Marketing in Transformation: Uniting Minds, Inspiring Change." To highlight the theme and provide diverse perspectives, APMA 2024 set up specialized forums in addition to keynote speeches and research report sessions. These forums included the Deans¡¯ Forum, Meeting with World-Class Scholars Forum, Marketing Academic Job Market Forum, and Marketing & ESG Forum.

More than 200 research works were presented in English at the 36 parallel sessions of the conference. To promote a more coordinated and goal-oriented effort towards specific cutting-edge topics in marketing, APMA 2024 also set up several specialized paper sessions.

The APMA 2024 conference emphasized a vision of unity and forward-thinking, focusing on academic advancements, talent development, and industry-academy collaboration.

Deans¡¯ Forum

As an important part of business schools, the future of marketing departments is closely tied to the future of business schools. A clear projection of marketing theory and practice in this era of transformation is impossible without a deep understanding of the development trends of business schools. APMA 2024 invited deans from business schools of top universities around the world, including City University of Hong Kong, New York University Shanghai, Tsinghua University, and University of Hong Kong. The deans shared their thoughts on the future of business schools under technological changes, inspiring the audience to navigate through the transformative era.

Marketing Academic Job Market Forum

To provide a platform for young scholars in the job market to showcase their research strengths, APMA 2024 set up the "Marketing Academic Job Market Forum." By inviting recruiters from leading institutions, the forum allowed job market candidates to present their research outputs, pipelines, and future plans to a broad and dedicated audience.

The Marketing Academic Job Market Forum of APMA 2024 attracted candidates from world-renowned universities such as the National University of Singapore, University of Warwick (UK), Aalto University (Finland), Chinese University of Hong Kong, Hong Kong Polytechnic University, and Xiamen University. More than 20 recruiting institutions attended the forum, including Nanjing University, Sun Yat-sen University, Sichuan University, Xi'an Jiaotong University, Beijing Normal University, South China University of Technology, Hunan University, Lanzhou University, City University of Hong Kong, City University of Hong Kong (Dongguan), Lingnan University, and University of Melbourne (Australia). The on-site exchanges at the forum have strengthened the talent pool of the Asia-Pacific marketing academic community.

Industry-Academy Exchange

To highlight the importance of sustainable marketing in future practices, APMA 2024 specially set up the Marketing & ESG Forum. The forum invited marketing executives to share the exploratory ESG practices of their respective enterprises.

APMA 2024 also cooperated with the Marketing Exchange Forum (MEF) of City University of Hong Kong. The theme of this year¡¯s MEF Forum was "Gen Z, AI, and ESG: Building a Future-proof Path to Success." Through innovative exchanges between scholars and industry leaders, APMA hopes to promote dialogue and understanding between the academic community and industry, laying a foundation for fruitful research and practical collaboration.

International Cooperation

Nearly 300 participants of APMA 2024 came from all over the country and the world, with institutions represented from Singapore, Australia, New Zealand, Japan, the United States, the United Kingdom, France, Finland, Malaysia, and Pakistan. In addition to the international diversity of participants, the submitted papers also demonstrated a wide range of international cooperation trends. More than 25% of the authors of the submitted papers were from overseas.

At the closing ceremony of the conference on May 12, 2024, Professor Haizhong Wang from the School of Business at Sun Yat-sen University delivered closing remarks as the Chairman of the Guangdong-Hong Kong-Macao University Alliance for Marketing. He sincerely thanked all the colleagues from City University of Hong Kong as well as the conference volunteers. He emphasized "integrity, progressiveness, innovation, and openness" as the core values of APMA and looked forward to APMA¡¯s role as a window and bridge for marketing academic exchanges.

Professor Juan Li, Chairman of APMA 2024, also expressed her gratitude to all the guests, participants, and members of the conference organizing committee at the closing ceremony. She then handed over the APMA flag to Professor Zhimin Zhou from the College of Management at Shenzhen University. Shenzhen University will host APMA 2025. We sincerely look forward to another gathering in Shenzhen next year and wish the Alliance for Marketing and the APMA conference a bright future!

On the afternoon of June 18, 2024, Sun Yat-sen University and Grenoble Ecole de Management (France) successfully held a signing ceremony for the "Outstanding Entrepreneur" Senior Management Training Program at the Shansi Hall in the South Campus. Professor Xiao Haipeng, Executive Vice President of Sun Yat-sen University, Professor Philippe Monin, Academic Dean of Grenoble Ecole de Management, Professor Yan Jie, Deputy Director of the Office of International Cooperation and Exchange of Sun Yat-sen University, Ding Ling, Professor Zhang Junsheng, Dean of the School of Business, Professor Li Weiwen, Deputy Dean, Zhang Yifang, Deputy Secretary of the Party Committee, Professor Wu Chenguang, Assistant Dean, and alumni representatives attended the event.

Under the joint witness of all participants, Executive Vice President Xiao Haipeng and Academic Dean Philippe Monin officially signed the cooperation agreement and exchanged gifts to each other.

The Ministry of Finance is organizing and implementing the High-Level Financial and Accounting Talent Quality Improvement Project (Greater Bay Area High-End Class), which is jointly cultivated by the Guangdong Provincial Department of Finance, the Hong Kong Liaison Office, and the Macao Liaison Office, with Sun Yat-sen University and the Xiamen National Accounting Institute responsible for the specific training. The first session of the Ministry of Finance's High-Level Financial and Accounting Talent Quality Improvement Project (Greater Bay Area High-End Class) commenced on June 17th at the South Campus of Sun Yat-sen University in Guangzhou.

Zhu Zhongming, Party Group Member of the Ministry of Finance and Deputy Minister, attended the opening ceremony via video link and delivered a speech. Shu Hui Hao, Director of the Accounting Department of the Ministry of Finance, Chen Guo Huang, Director of the Guangdong Provincial Department of Finance, Chen Hao Lin, Deputy Director of the Financial Bureau of the Hong Kong Special Administrative Region Government, Rong Guang Liang, Director of the Financial Bureau of the Macao Special Administrative Region Government, Hu Zhong Yong, Minister of the Administrative and Financial Department of the Central Government Liaison Office in Hong Kong, Wang Jin Song, Minister of the Administrative and Financial Department of the Central Government Liaison Office in Macao, Vice President Tai Zhong Zhi of Sun Yat-sen University, Deputy Dean Zheng Yong of the Xiamen National Accounting Institute, Deputy Secretary of the Party Committee of the Guangdong Provincial Certified Public Accountants Industry, Rao Xin Jun, Dean Zhang Jun Sheng of the School of Business of Sun Yat-sen University, and other relevant persons in charge, as well as all 30 students of the Greater Bay Area High-End Class, attended the opening ceremony. The opening ceremony was presided over by Shu Hui Hao, Director of the Accounting Department of the Ministry of Finance.

From June 8th to 9th, the Centennial Celebration Academic Series - the 2024 School of Business of Sun Yat-sen University Frontier Methodology Series Seminar: Cutting-edge Research Methods in Paired Data Analysis was successfully held in Lecture Hall 106 at the School of Business, No.6 Lanyuan, East Campus of Guangzhou Campus. The event attracted more than 300 experts and scholars from major universities and research institutions across the country. This seminar invited Professor Zhang Zhen from Southern Methodist University in the United States and Assistant Professor Shao Yiduo from the University of Lowa to be the keynote speakers. It was the first nationwide Chinese seminar on cutting-edge research methods in paired data analysis.

From June 8th to 9th, the Centennial Celebration Academic Series - the 2024 School of Business of Sun Yat-sen University Frontier Methodology Series Seminar: Cutting-edge Research Methods in Paired Data Analysis was successfully held in Lecture Hall 106 at the School of Business, No.6 Lanyuan, East Campus of Guangzhou Campus. The event attracted more than 300 experts and scholars from major universities and research institutions across the country. This seminar invited Professor Zhang Zhen from Southern Methodist University in the United States and Assistant Professor Shao Yiduo from the University of Lowa to be the keynote speakers. It was the first nationwide Chinese seminar on cutting-edge research methods in paired data analysis.

Recently, the Scopus database released the citation scores, known as CiteScores, for various academic journals in 2023. The China Journal of Accounting Research (CJAR), an English journal co-hosted by the School of Business of Sun Yat-sen University and City University of Hong Kong, has seen its CiteScore increasing steadily from 4.0 in 2022 to 4.7 in 2023.

Recently, the People's Government of Guangdong Province issued the "Notice of the People's Government of Guangdong Province on the 10th Guangdong Province Outstanding Achievements in Philosophy and Social Sciences Awards" (Guangdong Government Letter No. [2024] 72), announcing the list of winners for the 10th Guangdong Province Outstanding Achievements in Philosophy and Social Sciences. In this selection, our school has once again achieved a historic breakthrough, with a dual increase in the number and quality of awards, totaling 15 achievements selected, including 5 first prizes, 4 second prizes, and 6 third prizes.

On May 31, 2024, a delegation from the Faculty of Business Administration of the University of Macau, led by Dean Yu Jun, visited the School of Business of Sun Yat-sen University. The purpose of this visit was to enhance academic exchanges and cooperation between the two schools and to jointly explore new directions for future development. The meeting was attended by the deans, associate deans, and several professors from both sides.

The two parties focused on discussing future directions of cooperation, especially in-depth exchanges and discussions on the collaboration of doctoral programs. It is hoped that through these talks, more consensus can be reached on the training of doctoral students, scientific research cooperation, and academic exchanges, further promoting the common development of both faculties in the field of business administration.

On May 27th, 2024. Professor Cheng Qiang - Dean of the School of Accountancy, SMU, and Professor Yue Heng - Chief Financial Officer and Program Director, visited the School of Business, Sun Yat-sen University for cooperation and academic exchanges. The two sides exchanged and shared the achievements and experiences achieved in discipline construction in recent years, and had in-depth discussions on future cooperation in joint degree programs and doctoral student exchange, etc.

The exchange activity has achieved positive results, injecting new vitality into our cooperation. Both sides will continue to deepen cooperation in academic research, talent cultivation, exchange and communication, driving the high-quality development of the School of Business's international exchange and cooperatio

On May 27th, 2024. Professor Cheng Qiang - Dean of the School of Accountancy, SMU, and Professor Yue Heng - Chief Financial Officer and Program Director, visited the School of Business, Sun Yat-sen University for cooperation and academic exchanges. The two sides exchanged and shared the achievements and experiences achieved in discipline construction in recent years, and had in-depth discussions on future cooperation in joint degree programs and doctoral student exchange, etc.

The exchange activity has achieved positive results, injecting new vitality into our cooperation. Both sides will continue to deepen cooperation in academic research, talent cultivation, exchange and communication, driving the high-quality development of the School of Business's international exchange and cooperatio